An open house isn’t just a walkthrough—it’s your chance to create buzz, attract serious buyers, and make your property stand out in a competitive market.
But a successful open house doesn’t happen by accident. It takes planning, polish, and a little marketing magic.
Here’s your step-by-step guide to hosting an open house that leaves buyers talking—and makes offers roll in.
1. Choose the Right Day and Time
Timing is everything. The sweet spot?
- Sundays from 12–3 PM tend to draw the most foot traffic.
- Avoid holidays, major local events, or bad weather days when possible.
Pro Tip: For condos, try early afternoon—before the street parking fills up.
2. Market It Like a Pro
Don’t rely on just a yard sign. Promote your open house using:
- MLS and Zillow listing updates
- Social media posts and local Facebook groups
- Email blasts to agents and past leads
- Door-to-door flyers for the neighborhood
More exposure = more traffic = more potential offers.
3. Create a Clean, Welcoming Vibe
This means:
- Declutter and depersonalize
- Deep clean (yes, even baseboards and closets)
- Light candles or bake cookies (nothing too strong!)
- Play soft music and open blinds for natural light
You want buyers to walk in and immediately feel like they could live there.
4. Highlight the Best Features—Subtly
Draw attention to the home’s key selling points with small signs or conversation starters. Examples:
- “New roof installed in 2023!”
- “Quartz countertops + soft-close drawers”
- “Heated floors in the master bath”
Let the home speak for itself—with a little assist.
5. Provide Printed Info (And a Digital Follow-Up)
Have take-home flyers with:
- Professional photos
- Key upgrades or updates
- Asking price and contact info
- QR code linking to the full listing or video tour
Then follow up within 24–48 hours with a thank-you email or text.
6. Capture Names & Feedback
Use a sign-in sheet or tablet app to gather names, emails, and any feedback. Ask:
- “What did you like most?”
- “Anything you’d want to change?”
- “Would you like to schedule a private tour?”
This isn’t just for follow-up—it helps you understand what’s resonating.
Bottom Line: Open Houses Still Work—When Done Right
An open house is your home’s chance to shine. With the right prep and promotion, it can create urgency, attract attention, and set the stage for strong offers.
Want help planning your next open house from start to sold? Reach out today and let’s make it unforgettable—for all the right reasons.
