As remote work becomes the norm and more people relocate for lifestyle over location, out-of-state buyers are on the rise—especially in a major metro like Chicago.
But marketing your home to buyers who can’t easily tour it in person requires a different approach. It’s about accessibility, transparency, and making a digital first impression that truly connects.
Here’s how to attract and convert out-of-state buyers like a pro.
1. Prioritize Professional Photos (and Lots of Them)
Out-of-state buyers rely almost entirely on your photos when deciding whether to move forward. Go beyond the basics:
- Showcase every room
- Capture multiple angles
- Highlight natural light and unique features
- Include outdoor spaces, views, and neighborhood shots
Think of your photos as the buyer’s virtual first showing—make it count.
2. Offer a High-Quality Virtual Tour or Video Walkthrough
Static photos aren’t enough for remote buyers. Include:
- A guided video walkthrough (with narration if possible)
- 3D Matterport or virtual tour functionality
- Drone footage if the neighborhood or lot is a selling point
Buyers should be able to “walk through” the property without stepping on a plane.
3. Include Detailed, Transparent Descriptions
Your listing description should paint a clear picture of what it’s like to live there. Be honest about:
- Room sizes and layout
- Noise levels or foot traffic
- HOA rules, pet policies, or parking info
Out-of-state buyers need to trust what they’re reading—so transparency builds confidence.
4. Market the Neighborhood, Not Just the Home
Most out-of-state buyers care just as much about the neighborhood vibe as the house itself. Include:
- Walkability score
- Local grocery stores, parks, schools, and commute times
- Unique selling points (views, cultural spots, coffee shops, etc.)
Help buyers visualize their new lifestyle—not just their new living room.
5. Make Communication Seamless and Fast
Out-of-state buyers may be operating in different time zones or trying to fit showings into a short trip. Make sure:
- Your agent is responsive by text, email, and phone
- Scheduling is flexible
- Information packets can be sent digitally and fast
Accessibility can be the difference between gaining trust—or losing the lead.
Bottom Line: Sell the Home and the Experience
Out-of-state buyers aren’t just choosing a home—they’re choosing a new life. With the right strategy, you can give them the confidence to say “yes” before they ever set foot inside.
Need help crafting a relocation-ready marketing plan? Reach out today and let’s make your listing a must-see for buyers near and far.
